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Average growth rate on YouTube in the last month
Every month we publish the average Growth rate (GR) on YouTube - based on hundreds of thousands of YouTube channels from all over the world. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average growth rate on YouTube in the last month was:
How has the growth rate on YouTube changed?
YouTube is a constantly changing playing field - and this is particularly evident in the growth rate. The following chart provides an overview of the monthly averages over the last year. As you can see, the growth rate rarely remains constant. That's why it's crucial to compare your own channel growth with the overall trend.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate the growth rate on YouTube
The Growth rate (GR) shows how much the number of subscribers to your channel has changed within a certain period of time. As most marketers make monthly comparisons, the calculation for the Monthly growth rate as follows:
📌 Monthly growth rate = (subscribers on the last day of the month - subscribers on the first day of the month) ÷ subscribers on the first day of the month
One example:
Assuming your YouTube channel had the following on 1 April 3.847 subscribers and on 30 April 4.019. This results in the following calculation:
👉 4.019 - 3.847 = 172
👉 172 ÷ 3.847 = 0,0447
👉 0.0447 × 100 = 4.47%
Multiplication by 100 is used to display the result as a Percentage to be displayed. The growth rate is usually rounded to two decimal places.
What influences the growth rate on YouTube?
Growing a YouTube channel can be challenging - but there are proven strategies to increase your subscriber count:
- Place YouTube Ads - Adverts on YouTube put you in front of new target groups. If your content is convincing, this can lead to more subscribers.
- Organise competitions or challenges - Not suitable for every company, but a tried and tested method for quickly gaining more subscribers. If you are planning something like this, be sure to check the local laws on organising competitions.
- Actively call to subscribe - Many YouTubers actively remind their audience to subscribe to the channel. However, it is crucial to communicate real added value - why should anyone stick with it?
- „Use the “Subscribe" button as an overlay - In YouTube Studio, you can add a subscriber overlay to your videos to visually encourage viewers to click.
- Share direct subscription link - Supplement
?sub_confirmation=1at the end of your channel URL. Anyone who clicks on this link will receive an automatic request to subscribe. Ideal for social media posts or email marketing.
Growth on YouTube rarely happens overnight - but with the right strategy, you can continuously gain new subscribers. What is your plan for this month?
With DotSimple you plan, analyse & optimise your content in one place - efficiently, time-saving and stress-free. 🚀
