THE INSPIRATION BEHIND .SIMPLE
Our vision is to empower businesses to unlock their true potential on social media. This is why we created .simple, a social media automation tool designed to assist businesses in seamlessly planning, creating, and publishing content across diverse platforms.
While we acknowledge the existence of numerous social media marketing software choices, we are convinced that .simple stands out as a valuable asset to any business, thanks to its user-friendly interface and robust capabilities.
The birth of .simple
The idea was born about 3 years ago when our team was working on implementing a social media project for a client.
We employed an array of tools such as Discord, email, Google Docs, Google Drive, and Canva to foster team collaboration. However, as the project advanced, we realised that pivotal information was dispersed across platforms, leading to inadvertent oversight.
This realization propelled the creation of .simple - an all-inclusive social media automation tool designed to streamline team collaboration and empower businesses to harness their complete potential in the realm of social media..
Less sub-channels, more clarity
Team members left comments directly in Google Docs, while others provided feedback through Discord. Ideas were exchanged via email, and images were shared on WhatsApp, creating a scattered approach.
We found ourselves sifting through messages, Google Docs comments, and lengthy email threads in search of crucial information.
This lack of organization led to heightened stress levels and negatively impacted team productivity.
While each tool excelled in its designated purpose, they didn't harmonize seamlessly. Continually toggling between these platforms proved to be highly inefficient and posed severe challenges in maintaining oversight.