5 tips for a successful product launch in the SaaS sector

In the dynamic world of SaaS companies, there is a valuable opportunity to generate hype and reach when launching new products or features. Unfortunately, this opportunity is often missed. Here are five key points to consider to get the most out of your social media launches: 1. Pre-launch content 🌈 Start about one to two [...]

The 9 most common content mistakes on LinkedIn that founders should avoid

LinkedIn is one of the most effective platforms for founders to build their brand and connect with their audience. However, many make common mistakes that affect the engagement and reach of their content. Here are the 9 most common content mistakes on LinkedIn and tips on how to avoid them. 💡 1. too much product promotion [...]

Challenges for SaaS start-ups: The „Compound Core 5“ in content marketing

In the dynamic world of SaaS start-ups, many founders face similar challenges when it comes to building an effective online presence. Especially on platforms like LinkedIn, content marketing can be crucial to success. Over a 14-month period, five key problems were identified that often hinder the success of founders. These problems are [...]

How do you measure the ROI of founder-led content in SaaS start-ups?

Over the past few weeks, I have had some exciting conversations with founders and marketers of early SaaS start-ups. The topic of founder-led content often took centre stage. A common key question is: „How do I know this is working?“ Let's go through some key indicators that can help you better assess the ROI of your content marketing. 1st signal: Increase in [...]

Successful in social media: current trends and strategies for your content!

In the fast-paced world of social media, it's essential to keep up with the latest trends and strategies to promote effective communication and engagement. Here are some valuable insights to help you optimise your content: 1. the power of personal stories 📖 Personal stories are an indispensable part of engaging content. They lend [...]

5 must-watch YouTube videos: The art of personalised marketing on LinkedIn

In today's digital world, how we communicate our message on platforms like LinkedIn is critical. Personalised marketing is the key to effective B2B content and helps you to strengthen your personal brand. In this blog post, I present to you a carefully curated list of five insightful YouTube videos that comprehensively cover the topic of founder-led content. Why [...]

The power of founder-led content: 1 inspiring example

In today's dynamic business world, it is essential to present yourself with the right content. Special attention should be paid to founder-supported content. In this article, we take a look at a company that has achieved impressive results through the strategic use of social media. The challenge ⚠️ The company was [...]

B2B success: less is more - focus on the right connections

There is a widespread belief that a large but untargeted audience is critical to success in B2B. But this assumption could be misleading, especially when it comes to closing valuable deals. 🤔 In this blog post, we take a look at why it's better to be „well known“ by the right people, rather than [...]

YouTube age verification put to the test - more youth protection or a gateway for surveillance?

More and more platforms are relying on age verification to improve the protection of minors on social media. YouTube is also currently testing a new system that uses artificial intelligence to estimate the age of users. Officially, the aim is to protect minors from unsuitable content. However, critics see the danger that these measures could lead to far-reaching data collection and [...]

Protection against fraud: WhatsApp introduces new security measures

Meta recently announced significant measures to further strengthen the security of WhatsApp users and better protect them from fraud attempts. In a world where digital trust is essential, these new security measures are an important step in maintaining the integrity of the platform. 🚀 What's new? 📱 1. improved group invitations If you want to [...]