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How do you measure the ROI of founder-led content in SaaS start-ups?
Over the past few weeks, I have had some exciting conversations with founders and marketers of early SaaS start-ups. The topic of founder-led content often took centre stage. A common key question is: „How do I know this is working?“ Let's go through some key indicators that can help you better assess the ROI of your content marketing. 1st signal: Increase in [...]
Successful in social media: current trends and strategies for your content!
In the fast-paced world of social media, it's essential to keep up with the latest trends and strategies to promote effective communication and engagement. Here are some valuable insights to help you optimise your content: 1. the power of personal stories 📖 Personal stories are an indispensable part of engaging content. They lend [...]
5 must-watch YouTube videos: The art of personalised marketing on LinkedIn
In today's digital world, how we communicate our message on platforms like LinkedIn is critical. Personalised marketing is the key to effective B2B content and helps you to strengthen your personal brand. In this blog post, I present to you a carefully curated list of five insightful YouTube videos that comprehensively cover the topic of founder-led content. Why [...]
The power of founder-led content: 1 inspiring example
In today's dynamic business world, it is essential to present yourself with the right content. Special attention should be paid to founder-supported content. In this article, we take a look at a company that has achieved impressive results through the strategic use of social media. The challenge ⚠️ The company was [...]
B2B success: less is more - focus on the right connections
There is a widespread belief that a large but untargeted audience is critical to success in B2B. But this assumption could be misleading, especially when it comes to closing valuable deals. 🤔 In this blog post, we take a look at why it's better to be „well known“ by the right people, rather than [...]
YouTube age verification put to the test - more youth protection or a gateway for surveillance?
More and more platforms are relying on age verification to improve the protection of minors on social media. YouTube is also currently testing a new system that uses artificial intelligence to estimate the age of users. Officially, the aim is to protect minors from unsuitable content. However, critics see the danger that these measures could lead to far-reaching data collection and [...]
Protection against fraud: WhatsApp introduces new security measures
Meta recently announced significant measures to further strengthen the security of WhatsApp users and better protect them from fraud attempts. In a world where digital trust is essential, these new security measures are an important step in maintaining the integrity of the platform. 🚀 What's new? 📱 1. improved group invitations If you want to [...]
Instagram updates: Revolutionise your experience with reposts, friend card & friends tab!
Instagram recently introduced three exciting new features that have already caused a stir during the test phase. These updates promise to fundamentally change the Instagram experience and enrich the way we interact with friends and content. Let's take a closer look! 🔄 Reposts: Sharing made easy! With the Reposts function, you can [...]
TikTok's New Tracking Option: What's Behind the „Engaged Session“?
In the ever-changing world of digital marketing, there's exciting news from TikTok! The platform is currently testing a revolutionary tracking option called „Engaged Session“ - a tool designed to help brands better understand user behaviour outside of the app without relying on tracking pixels. Here you can find out what this new method [...]
Instagram Edits: New functions to optimise your reels strategy
Instagram has upgraded its popular video editing app „Edits“ with exciting features! 🌟 These innovations help content creators to specifically improve the performance of their reels and gain valuable insights. Find out all about the latest features and how they can revolutionise your video strategy. Optimisation through advanced insights 📊 The new updates to „Edits“ give you [...]
