Broety is a popular writing style on LinkedIn where a line break occurs after each sentence to create long posts that typically result in high traffic and engagement. These "broems" usually follow a standard formula:
A clickbait-like "hook".
Followed by a somewhat unrealistic conversation.
Next, the emotions are tugged at.
Include a lot of technical jargon.
End with an inspirational life lesson or universal truth.
Ask your readers to like or comment if they agree with the text.
Broetry can be successful, but it also has negative associations with hustle culture. In many cases, it's better to pursue a LinkedIn content strategy that's tailored to your business.
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