WhatsApp introduces advertising in status updates and channels

📱 Advertising in WhatsApp statuses: how it works

WhatsApp is currently testing the placement of Ads between status posts. Similar to Instagram or Facebook Stories, users will be able to click through status messages in the future. Paid advertising content get to see. The aim is to discover new companies and products - and to contact them directly via WhatsApp.

Advantage: This form of advertising is considered less disruptive as it blends seamlessly into existing content.

🔒 Data protection remains in focus according to Meta

Meta emphasizes that when displaying advertising Only limited user data can be used - for example:

• your country or your city
• your language
• the channels you follow
• your interaction behavior with ads

If you use your WhatsApp account with the Meta Accounts Center linked, your Ad settings from Facebook and Instagram be taken into account.

📢 New revenue opportunities: Promoted Channels & Channel Subscriptions

In addition to advertising in status messages, WhatsApp is launching two further functions for companies and creators:

• Promoted Channels: Companies can highlight their channels in the "Channels" tab for a fee
• Paid channel subscriptions: Users can access exclusive content via Unlock

Especially in emerging markets where WhatsApp is heavily used, these functions could open up new sources of revenue - for Meta as well as for creators and companies.

💬 Conclusion: advertising with a sure instinct

Meta feels her way with