YouTube age verification put to the test - more youth protection or a gateway for surveillance?

More and more platforms are relying on age verification to improve the protection of minors on social media. YouTube is also currently testing a new system that uses artificial intelligence to estimate the age of users. Officially, the aim is to protect minors from unsuitable content. However, critics see the danger that these measures could lead to far-reaching data collection and [...]

Protection against fraud: WhatsApp introduces new security measures

Meta recently announced significant measures to further strengthen the security of WhatsApp users and better protect them from fraud attempts. In a world where digital trust is essential, these new security measures are an important step in maintaining the integrity of the platform. 🚀 What's new? 📱 1. improved group invitations If you want to [...]

Instagram updates: Revolutionise your experience with reposts, friend card & friends tab!

Instagram recently introduced three exciting new features that have already caused a stir during the test phase. These updates promise to fundamentally change the Instagram experience and enrich the way we interact with friends and content. Let's take a closer look! 🔄 Reposts: Sharing made easy! With the Reposts function, you can [...]

TikTok's New Tracking Option: What's Behind the „Engaged Session“?

In the ever-changing world of digital marketing, there's exciting news from TikTok! The platform is currently testing a revolutionary tracking option called „Engaged Session“ - a tool designed to help brands better understand user behaviour outside of the app without relying on tracking pixels. Here you can find out what this new method [...]