Facebook has more than 1.82 billion daily active users in 2020, and that number is expected to grow this year. It goes without saying that every business needs a strong presence on the world's most popular social network.
However, Facebook marketing offers more than just Facebook. In fact, you could run a long-term campaign and still not get the click-through and conversion rates you need for your business.
If you have an evergreen campaign, you could guarantee good numbers for months as long as you offer good value and target the right audience with fresh content.
An evergreen Facebook live stream campaign is one of the most popular strategies today, especially since Facebook's algorithm now prioritizes longer videos and live videos in news feeds. But how could you create one for your business? Here are some tips:
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Do not start with advertising
Mark Zuckerberg, CEO of Facebook, explains that ads should be placed in the middle of a livestream rather than at the beginning of the livestream.
That's because Facebook users are looking for different types of content, not just videos. If you post your ad in advance, there's a good chance your audience will ignore the livestream all together.
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Make sure you qualify for a livestream campaign
With the goal of providing marketers with real results, Facebook has put some strict rules in place when it comes to who can run live video ads on its platform.
According to the latest update, a live streamer should have more than 50,000 followers and more than 300 concurrent viewers in a recent live video. It should be a Facebook page and live for at least 4 minutes before pausing to show an ad .
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Create a good game plan
While a Facebook livestream can talk about anything from current events to random topics, you'll need to create a good game plan if you want an evergreen Facebook livestream campaign that continues to engage audiences after it airs.
Determine the goal of your event so you can more easily choose a topic that your audience can use for longer. It would also be helpful to create an outline for what you want to talk about during your livestream, while still leaving some time for answering questions.
Added value through the Facebook live stream campaign
Finally, be prepared to engage with your audience before, during, and after your Facebook livestream campaign. If you want an evergreen campaign, focus on providing value rather than just running an ad.
Make sure your title and caption are relevant. Also, that you provide facts during your livestream, that you are ready to answer questions and respond promptly to feedback from your audience.
The right content for the right audience
Ultimately, running a successful evergreen Facebook livestream campaign boils down to providing the right content for your audience that you can relate to for longer.
You should also make sure your audience is engaged before taking a commercial break to avoid losing viewers.
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