Average LinkedIn video view rate in the last month
Every month, we publish the average LinkedIn Video View Rate (VVR) - based on hundreds of thousands of LinkedIn company page posts worldwide. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average video view rate on LinkedIn in the last month was
How has the LinkedIn video view rate developed?
Is something moving? Oh yes - all the time! The Video view rate on LinkedIn is constantly changing. A look at last year's figures shows this: The monthly averages fluctuate. You should therefore never look at your performance in isolation, but compare it with current trends.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate the video view rate on LinkedIn
When does a video on LinkedIn actually count as viewed? Good question! LinkedIn settles a view three seconds playback. This means that as soon as your video is played for at least three seconds in a user's feed - even if they only scroll over it - it is counted as one view.
How to calculate the Video View Rate (VVR):
📌 Post VVR = (3-second video views / reach of the post)
📌 Profile VVR = average of all post-VVRs within a certain period (e.g. last month)
In short: the more people see your videos for at least three seconds, the better your VVR.
What influences the video view rate on LinkedIn?
Videos that captivate are also watched - it's as simple as that! If you want more people to actually watch your video (and not just stumble across it by accident), then the golden rule applies: The first few seconds are crucial.
Here are a few things that your can positively influence VVR:
- It's the start that counts: Start with an exciting scene or a burning question - you only have a few seconds to convince the viewer!
- Text overlays & subtitles: Many people watch LinkedIn videos without sound - make sure your message still gets through.
- Visual dynamics: Fast cuts, eye-catching colors or an interesting intro? Anything that attracts attention helps!
- Length & Format: Shorter, concise videos often perform better than long monologues.
- Timing: When you post can make a big difference - find out when your target audience is online.
Videos on LinkedIn can be a real power tool - but only if they are actually watched. Are you ready to compare your VVR with the current average values?
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
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