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Facebook Marketing - A Comprehensive Guide

You think you know everything on Facebook. Think again. Facebook doesn't sleep, and they've created an entire world within their brand that you can and should use for marketing purposes.

Renew your Facebook basics and learn the latest tactics and developments for small and medium businesses with this great Facebook guide. This guide covers the basics of Facebook marketing and its role in influencing small and medium business growth:

TABLE OF CONTENTS

  1. Introduction
  2. First steps with Facebook Marketing Online
  3. Put your business on Facebook - How to create a presence on Facebook
  4. How to advertise on Facebook
  5. Marketing your business with Facebook Video
  6. Importance of Facebook Messenger for businesses

Introduction

It wasn't too long ago when people used Facebook to post their thoughts and daily activities in their newsfeed. They use it as a means to get in touch with their friends and relatives, and it allows them to post their photos or bookmark an event in their profiles. However, the scale of Facebook has increased over time, and the majority of leading and small businesses use Facebook to improve their online reach.

Every business needs a Facebook presence to connect with their audience. However, not everyone is familiar with using Facebook's premium business features to improve their insights and results. For a business, Facebook plays a crucial role in connecting businesses with their target audience and converting potential prospects into customers. Therefore, businesses need to do more than just post statuses and pictures to generate audience interest in their products and services and ultimately grow in the market.

The renaissance of Facebook marketing began in 2010 and since then it has become one of the leading social media platforms for small and medium-sized businesses around the world. As mentioned earlier, using Facebook isn't just limited to posting statuses and URLs on your business profile. However, if you pull your strings correctly, you can generate sales and profits in unexpected ways.

In 2019, Facebook has improved its features and can perform many business functions that none of us could have speculated on 10 years ago. It is equipped with enhanced features to help grow and reach businesses, including the revolutionary 360-degree videos, interacting with your audience base via a chat box, or using sponsored ads to push the product/service to your target audience. In addition, the social media channel is a top news source for the majority of Facebook users.

According to the latest statistics, Facebook regularly targets 1.56 billion active users. This is the perfect opportunity for businesses to use sponsored ads to reach their target audience. The current statistics are expected to increase over the years. Therefore, businesses should expect newer and expanded options to promote their products on Facebook.

While there are several social media platforms that have proven to be effective in boosting the growth of your online business, Facebook is considered as one of the most important social media channels that will never go out of style. It offers businesses the opportunity to focus on their target segment and market their efforts to a specific group of prospects who would be interested in buying their products. Facebook is a proven tool for improving brands' online visibility and offers a variety of options to help people make online purchasing decisions.

No one is aware of the key features and benefits that businesses can expect from using Facebook. However, most brands struggle to get started online and this can hinder their growth progress on social media channels. Remember that Facebook or any other social media channel plays a crucial role in the growth and development of your business. If you stay away from using its features, it will be your loss.

This guide outlines the beginner's steps for getting started with Facebook marketing, as well as how to use the essential features to increase your online marketability.

First steps with Facebook Marketing Online

Facebook for promoting your business has set a record, and many trailblazing business people swear by the results achieved by using Facebook. Most people simply rely on the basic features of Facebook - which may be depriving them of the opportunity to use the best Facebook marketing tools to their advantage to help grow their business. Let's take a look at how you can get started with Facebook online marketing:

Set goals for Facebook

If you're serious about enriching the expansion of your audience through Facebook, you can't expect to achieve favorable results with hit-and-trial methods. Instead, set specific goals for your Facebook marketing strategy to achieve constructive results. Create and follow a roadmap that will help you measure the feasibility of your Facebook and ultimately achieve your target sales.

First, do extensive research on your prospects and goals before diving into the expansive world of Facebook marketing. Ask yourself what you want from Facebook marketing - are you here to introduce your audience to your offerings, or do you want to build an audience to sell your products to?

According to the 2018 Sprout Social Index, Facebook marketers were found to have the following goals in mind:

  • 34% of participants wanted to improve brand awareness
  • 21% of participants wanted to promote engagement with their audience
  • 11% of participants were willing to use Facebook to increase lead generation and sales

If you don't have a specific goal in mind, it won't be profitable for your Facebook marketing campaign. Therefore, you should work with a social media manager to develop SMART Facebook marketing goals for your business.

However, you can experiment with certain surveys and factors to determine your Facebook goals. However, if your company is determined to pursue a set of pre-developed goals, you should determine how to better meet your campaign needs.

What to consider when developing your Facebook marketing goals?

We've compiled a list of common goals to help you shortlist targets for your Facebook marketing campaign. Let's take a look at them:

  • This is how you increase sales quality: Remember, you are on Facebook for a reason. Once you've identified your marketing segment and target audience, it's time for you to use Facebook's features to your advantage to achieve favorable results. If you are using Facebook to increase the quality of sales, you need to improve your targeting.

Target your marketing efforts to a niche of buyers (FB users) who are interested in buying your products/services. Most marketers make the mistake of targeting a random group of people, and you'll never know if they qualify as your target audience. If you prepare a well-planned marketing strategy in advance, you can reach your audience effectively. Then, you can sell your products directly to them to achieve the sales goals.

  • This is how you increase the value of your organization: Facebook's role in enriching your Internet growth is bigger than you think - it can help you improve brand awareness, nurture customers, and provide sufficient resources to your audience. If you simply use Facebook to sell, sell, and sell, your customers may be turned off. Instead, use it as a tool to provide information to your audience to add value to your business.
  • Here's how to improve your footprint in the industry: If your industrial niche is being overwhelmed by the competition, you need to update your game to stay ahead of your competitors. Facebook is integrated with a variety of social media monitoring tools that you can use to your advantage to monitor your competitors' activity. With these useful tools, you can monitor and track your customers' perspective and feedback on your business. This serves as word of mouth for your potential customers. However, you can rely on Facebook reviews and other distinctive features to improve your track in the industry and achieve profitable results.
  • How to recruit talent for your company: It wasn't long ago that recruiters often relied on newspapers and similar outlets to recruit personnel for their businesses. While this benefited a limited group of people, the majority of people missed out on job opportunities due to a lack of resources.

Facebook is a pioneer in social recruiting, which helps businesses attract talent to their company. The scope of social recruiting has increased over the years, and several entrepreneurs post job and internship opportunities on their Facebook pages to hire employees for their companies. Not only is this beneficial to a business, but it also provides job hunters with a range of employment opportunities and gives them the chance to search for jobs that best suit their talents.

  • This is how you enable intelligent online growth: Businesses often struggle to grow online due to redundant competition. However, if they pull their strings correctly, they can experience smart growth online without spending time. A successful business is a product of increased acquisition and marketing tools. Facebook can help you achieve the above goals with ease.
  • Here's how to track progress online: Measuring Facebook's progress is an essential way to ensure the success of your marketing campaign. However, if you don't track insights and metrics in a timely manner, it won't help your business.

Various tools will help you track the progress of your sales and revenue generation online. If you can maximize the progress you collect, your online business will flourish in no time. We will reflect on the importance of tracking progress and metrics in the last section of the guide.

Learn more about your audience on Facebook

Facebook is proven to be an exceptional marketing tool for the majority of the business. By following our step-by-step guide to mastering the art of Facebook marketing, you'll find ultimate success on Facebook in no time.

It's no surprise that Facebook regularly maintains up to 2 billion active users - which is a lot. If you decide to use Facebook marketing, you can't just randomly guess who you want to sell your products and services to. However, you should be familiar with the audience you want to sell your products to.

Most Facebook marketers neglect the importance of learning about their Facebook audience, which has a great potential to discourage their online marketing attempts. However, understanding your audience and getting to know their preferences would go a long way. It will help you develop marketing strategies tailored to your audience for profitable results.

Learning your audience starts with learning the demographics of social media in detail. It serves as a benchmark for Facebook marketers to narrow down their online marketing strategies and determine the preferences of their audience demographics. Once you've selected a focus group for your Facebook marketing efforts, it will make things much easier for you.

On the contrary, if you don't know your audience's preferences or don't know your audience, you will make dull and aimless decisions, and your Facebook marketing campaign would go nowhere.

Interact and interact frequently with your audience

Congratulations on identifying your target audience! However, identifying your target audience is just the tip of the iceberg, and you still have a long way to go to master the basics of Facebook marketing. In the early stages of your marketing campaign, you need to proactively interact and engage with your audience to achieve significant results.

While the majority of social media platforms differ at some point - they all have a common ground and are used to communicate with your audience. As a brand, you should focus on the meaning of "network" on social media to understand the importance of connecting with your audience.

Remember that your audience is a crucial part of your business. Therefore, you should use Facebook's key features to proactively engage with them. You can connect with your audience by encouraging them to share and like your content, comment on your posts, send you a DM (Direct Message), and even tag your brand with the products they receive to drive engagement.

Present yourself to your followers as a community and participate in conversations with your audience that will help you set the direction of your brand. It's no wonder that businesses on Twitter are praised for their interaction. So if you use Facebook, you can use many of its features to connect with your customers.

Hire a social media manager to communicate your perspective to your customers. The following suggestions reflect on the various ways to improve conversations with your prospects:

Be selective when posting content on Facebook

Social media platforms like Facebook are guaranteed to produce organic results if you do everything right. However, if you were to post or engage with your audience haphazardly, it wouldn't yield many favorable results.

The Facebook algorithm has evolved relatively over the years. Therefore, businesses need to be careful when choosing the best time to post on their business page. Most social media experts recommend that you stick to the following peak time to grab your audience's attention right away:

  • Facebook is used exceptionally on Wednesdays; therefore, you should post frequently on Wednesdays to promote your posts.
  • In addition, you should post between 11 a.m. and 1 p.m. to facilitate interaction with your audience.
  • On weekdays, you can post between 9am and 3pm to generate engagement with your audience.
  • Avoid posting content on Sunday and Monday.
  • Experiment with sponsored ads

Promoting your product to your niche audience can be tedious. However, if you're willing to go above and beyond a mile, you can buy sponsored ads. Sponsored ads are displayed to audiences searching for products that are similar to what you offer, and they should share your post and company name with them. Every time a user clicks on your sponsored ads, you get paid for it, which sounds interesting!

Schedule your Facebook posts

As mentioned earlier, you should be familiar with the right time to publish your content if you want to get profitable results from your social media marketing campaign. Your audience will simply reject your posts if you publish them at the wrong time, and it would not earn you any engagement for your posts.

It's no surprise to anyone that Facebook offers several content creation options ranging from statuses, images, videos, GIFs, stories, group posts, and much more. So, if you're ready to take your Facebook marketing efforts to the next level, it's time for you to learn about scheduling your posts to grab your audience's attention right away.

Not everyone is interested in reading long posts on Facebook. Therefore, you should find a replacement for your content and express it in an alternative way. For example, if you are advocating for employee rights or Labor Day on your Facebook page, you should put the information together in an image or infographic. This would help a layperson understand the concept behind your post.

When you are ready to launch a new product, you will feel the urge to promote the product by dedicating a written post to it. However, most people are not inclined to read posts on a corporate site and would rather be informed about the product launch in a more creative and productive way.

Facebook offers a variety of marketing techniques that can help businesses achieve a profitable ROI. Therefore, you should break down the techniques that work best for your brand. Don't hesitate to conduct market research (primary and secondary) to analyze the types of posts your audience wants to see on your page. According to a study, nearly 30% of viewers ask for a link to informative content, and 18% of Facebook users request infographics and images to include information. In addition, nearly 17% of viewers asked for video content to inform a product launch.

Facebook lets you schedule your posts according to a specific time and date. If you are inspired to publish something on your business page, but you feel that you could publish during immersion hours, you can create a post, set the date and time, and it will be published according to your publishing settings.

Analyze your results and progress

As mentioned earlier, tracking the progress of your Facebook marketing campaign is critical to your business. If you don't track or analyze your metrics, you may be deprived of lucrative opportunities, which is a big no-no.

Hire an expert to monitor and analyze your Facebook business data. The results of the assessment will help you determine your ROI in the online marketing campaign. It will also set the precedence for your next Facebook marketing campaigns and help you improve the marketability of your Facebook campaign.

Once you have gathered the insights about your business, you can coordinate and arrange the core metrics in a table. Categorize the information wisely and look for the following determinants to drive your progress report.

  • Click-through rate: If you want to learn more about traffic to your business page, you can monitor and track the click-through rate to learn more. If the statistical information is subpar, you may need to revise your Facebook marketing strategy to improve it.
  • Page impressions: By evaluating page impressions, you can identify the factors that can help you increase your reach and visibility on your Facebook business page.

For starters, keep track of page impressions, fan growth, engagement rates, and other insights to create reports for your campaign efforts. Remember, this is an essential part of Facebook marketing. So, you shouldn't necessarily miss it. Moreover, you can use the results of the assessment to determine your progress against your competitors.

Put your business on Facebook - How to create a presence on Facebook

Marketing on Facebook is great, and anything less than non-compliance with Facebook's algorithm can hurt your brand's visibility on the social media platform. If you are using Facebook as a promotional tool for your brand, you should follow the best practices to create a definitive presence on Facebook.

For starters, make sure your business page on Facebook is optimized and updated regularly. Following the optimization rules will ensure that your brand is marketable and available on Facebook. This can increase your chances of reaching your audience in the shortest time possible. However, if you don't pay attention to optimizing your business page, it may lose its ranking and online visibility - which is not a good sign.

Most people consider promoting their businesses through their personal Facebook accounts. In fact, this is one of the worst ways to market your business online. Facebook for Business is there for a reason and it is integrated with advanced features to put your business name on Facebook - for your niche audience. Here are some of the effective ways to enhance or improve your presence on the social media channel:

Add a profile photo

Facebook has upgraded significantly over the years, incorporating a number of features to improve the marketability and presence of businesses online. Before the introduction of such innovative features, most business owners would simply select a random photo as their profile picture, but a spontaneous random display photo would not be appreciated by savvy and intelligent customers of today.

By tagging a profile photo, you can improve the visibility and presence of your business. Posting pictures of your products or your brand logo is not a professional approach to promoting your business, but it gets the job done. However, if you are a perfectionist, you can hire a professional graphic designer to create a custom profile photo for your FB business page.

Ask yourself: would you ever compromise on your brand's logo? The answer is obviously no. Don't choose your image as your profile picture as it may not give a professional impression to your audience. Also, make sure the photo is at least 180 x 180 pixels to add a high-quality image to the display image slot.

Add a cover image

An attractive profile picture is a good start to creating a brand presence for your business. Most businesses skip adding a cover photo to their profile, which may leave their profiles looking incomplete and empty. Selecting a title image is similar to selecting and adding a profile image, but with larger dimensions and pixels. We recommend selecting a title image of 828 x 315 pixels or more to impress your visitors!

Moreover, you can choose a moving cover image for your company profile. This can be a pleasant way to welcome the visitor to your page. You can add custom sounds and graphics to make your cover image even more attractive.

Call to action button / text

Call-to-action is a crucial part of online marketing. Not having a CTA on your FB business page and your business website can be a loss for your business. A CTA on your profile, preferably under your cover page, convinces your audience to make a purchase from your business or even like from your page, increasing your sales and visibility at the same time.

Add a description

Facebook's business profiles include an "About" section where businesses can add information about their companies, brands, products and services. Use this feature to your advantage and describe your business in 155 characters to attract the attention of your visitors.

How to advertise on Facebook

Many companies have accredited Facebook for simultaneously improving their brand awareness and brand visibility. However, any Facebook marketing campaign tends to be biased without knowing your advertising options on the platform.

Most naive businesses tend not to pursue advertising options on Facebook, and it never brings them a profitable ROI for their social media marketing campaign. Therefore, they should pay attention to the importance of advertising on Facebook to increase the reach of their business. Learn micro-targeting with Facebook's advertising options to increase your brand's reach.

You'll find many options on the Facebook advertising platform. However, it's important to know the advertising factors specific to your business. Advertising options are not a one-size-fits-all solution. Therefore, you should comprehensively familiarize yourself with advertising on Facebook to enable the growth of your business. Invest in appropriate advertising options to market your efforts to your potential audience.

We've compiled a list of different Facebook ad types and targeting options that have been proven to improve your business' marketability on an online platform. Read through the ad types carefully to find out how you can increase your business' growth and exposure.

Different types of Facebook advertising

Looking for Facebook ads to drive your business growth? We've got you covered!

Image ads

Image ads are a popular option to promote a business on the social media platform. It's an entry-level option for small businesses and is proven to familiarize your audience with your brand. Image ads are immensely easy to create and optimize. You can add an optimized caption to the image to improve online ranking.

If you choose image ads as an advertising option, make sure that you upload high-quality content to the site. Most people are not satisfied with low-quality and unplanned photo content, so they don't need to click on the ad to learn more about your site.

Video displays

Video ads are becoming a successor to image ads and are more micro-focused to reach a specific audience. Video ads can be programmed to be integrated into stories, news feeds, or as in-stream ads in video content. The length of a video ad can range from 10 seconds to 20 seconds. Therefore, you have a limited time frame to promote your business. Make sure you use the time frame effectively to deliver a message to your target audience.

Don't forget to optimize your video ads to increase reach across a spectrum of content on Facebook. Also, add an effective CTA to compel the viewer to open your page to view your services and possibly make a purchase from your business.

Video survey ads

Similar to video ads, video survey ads are becoming a sensation in Facebook mobile advertising. It is specific to mobile only and this unique ad format consists of an interactive component with compelling video ads. Video survey ads have been proven to increase brand awareness by a significant percentage. Therefore, you should give this ad type a chance.

Carousel displays

An image or video ad can be effective for the advertising business. It's never enough to convince your audience to visit your site - unless you offer more. Here you can use the carousel advertising options to increase the reach of your brands. Here you can use up to 10 images and videos to highlight the features of your products and services.

Slideshow displays

Potential customers always want more, see more, and learn more about a company's offerings before making a decision to buy. It's an effective way to create short length video ads from a series of images, video clips and text. Think of it as a way to play a commercial ad on a projector.

Step by step guide to advertising on Facebook

Facebook business is nothing less than a wonderland - it is equipped with countless advertising opportunities that are guaranteed to increase the success of a business if used properly. We have prepared a short systematic guide to advertising on Facebook. So, if you have a Facebook business page, it's time for you to learn how to advertise on this wonderful platform.

Step 1: Choose a goal for your campaign

Open the Facebook Ad Manager page from your company profile. You will find an option for the "Campaign" tab. When you click on it, you can select the goals to support your Facebook marketing campaign. Ask yourself, what really brings you to Facebook to promote your business? What does Facebook offer that you wouldn't find elsewhere? Think about the determinants that would improve your company's marketability via Facebook advertising, and select the targets to achieve your goals. On the Campaign tab, you'll find the following options:

  • Brand awareness
  • Brand reach
  • The traffic
  • Engagement
  • App rates
  • Lead generation
  • Communication
  • Video views
  • Much more

Step 2: Choose a name for your campaign

In this step you need to choose a name for your campaign. In the Campaign section you will find an option to name the ad campaign. Therefore, choose a professional but catchy name for your campaign. Moreover, you can perform an A / B split test to narrow down the marketing process.

Step 3: Set up an ad account

Setting up an ad account is an important part of the strategy that you should definitely not miss. You will find an option to set up an ad account. Click on it to continue. You will find details on how to create your account and enter other information. After you enter your personal billing information, you can proceed to continue.

Step 4: Click and advertise

Once you've reviewed the prerequisites, the next step is to select your target audience, choose methods for placing ads, set the budget and schedule, and get started! Make sure you track your Facebook ads analytics to get optional results.

Marketing your business with Facebook video

It's no surprise that video marketing has become a crucial tool for marketing your business. Most online businesses dismiss the importance of video marketing, which certainly takes away from their ability to effectively reach their audience and sales goals. One of the most important marketing tools of Facebook is video marketing. A significant percentage of successful online businesses swear by the expertise of this particular marketing tool.

It's proven that videos connect a business to its leads and audience on a personal level. Hence, most savvy businesses work with top-notch video marketers and videographers to create fascinating videos for their Facebook audience. They can highlight the features, experience, usability and other benefits of a product in their videos and it would instantly help them increase their sales and revenue.

Videos resonate with a viewer/audience on an emotional and personal level. Therefore, create imaginative and creative videos to sell your products and services through video marketing and generate enough traffic for your business. However, avoid including certain components in your video that can be misleading, misinforming and abusive. Remember that you are using video marketing to connect with your audience on an emotional level. Therefore, you should use the tool accurately to achieve favorable results.

Following a Facebook marketing tool is much more than uploading a video to your page - although it works for your personal profile - it's never an optimal solution for your business profile. Start making your videos business-oriented and optimize them to get them known to your followers on Facebook. Keep the following in mind when optimizing your FB videos:

  • Videos should have a widescreen ratio of 1920 x 1080 pixels. A video with a lower resolution would not accurately reflect the purpose of your video. Therefore, make sure that you follow the correct pixel measurements to upload an HD video to your business page.
  • Choose the thumbnail / cover of your video carefully. It convinces a potential viewer to click on your video. Also, make sure you add an attractive and compelling title to your video to increase the marketability rate. Don't forget to add relevant tags and description to improve the views of your video.
  • Schedule / publish your videos during peak hours to achieve a relatively high engagement rate.
  • Add comments to your video to promote it thoroughly.
  • Focus on telling a story through your video marketing campaign. Work with professional videographers and video marketers to create video content for your business page.
  • Use Facebook ad campaigns / sponsored ads to promote your video to your audience.

Moreover, Facebook Live video is becoming a popular option among online businesses that can be used as a resourceful tool to generate leads for their brand. With the social media platform's advanced features, you can integrate videos into your Messenger bots to provide the information your audience needs.

As a startup company, you can't rely on hosting trade shows and conferences to promote your business. Therefore, social media marketing is one of the ways to make your brand noticeable to your audience. With video marketing, you can effectively achieve your Facebook marketing goals and explore new ways to improve your marketing techniques.

Importance of Facebook Messenger for businesses

In this short section, we will explore the role of Facebook Messenger in improving the growth and success of online businesses. Facebook Messenger is an essential part of Facebook marketing. Businesses should be familiar with using Facebook Messenger's features to interact and engage with their audience.

It has been reported that almost 800 million users probably use Messenger on a regular basis. The groundbreaking instant messaging service is not only available to FB users, but anyone with a phone number can start using FB Messenger to communicate with their friends' or businesses' page.

Communication is the key to building relationships with your customers. However, most businesses can't respond to queries on their FB profile. Instead, they can encourage their audience to use Messenger to start a conversation with them. Most businesses have the option to leave an automated response for their audience, so a user won't be discouraged if they don't receive an instant message from the business.

Likewise, brands can promote their products directly through instant messaging. You can simply leave a link to your product in Messenger, and an interested customer will follow up with a purchase in no time. Messenger is a great way to improve the profitability and sales of an online business. Thus, if you use Facebook to market your business, you shouldn't hesitate to use Messenger to expand your options.

Most customers complain about a lack of proper communication by a business, and using Messenger can help businesses close that gap. On the first page, Messenger only allowed users/business owners to reply directly to others now. Now, page owners can send a direct message to anyone who has commented on their posts. Another benefit of using Messenger for businesses is that they can't access their users' email addresses, eliminating the likelihood of spam emails being sent to their audience.

In short, Messenger is an influential marketing tool, and not using it properly can have a detrimental effect on your company's revenue. Remember that your audience relies on your communication. So if you don't have a conversation with them, they may not be interested in your brand at all.

Recent statistics show that nearly 89% of Facebook users check their app at least 14 times a day. If businesses are able to accurately leverage the features of Messenger and Facebook, they will be successful in no time. It allows businesses to build interpersonal relationships with their target audience and find new ways to reassure their audience.

Business tips and strategies for Facebook Messenger

Connect Messenger to your FB business profile and you're good to go! Let's take a look at the general tips and strategies to maximize your business growth through FB Messenger:

1. use messenger codes

Messenger codes are an innovative way to connect your users with your business. All they have to do is scan a simple graphic code and they will be instantly connected to your Messenger page. Most businesses are not aware of this fact, but your company's profile picture contains the Messenger code for your business. The code has similarities to Morse code that you can copy and paste to share with your audience and social media team.

2. use the send message button to promote local awareness

The majority of people are unfamiliar with this interesting fact, but Facebook allows businesses to create local awareness ads to help grow their business. As mentioned earlier, businesses often struggle to identify their target audience online, and most naive businesses end up promoting their marketing efforts to an incompetent group of people.

However, with the help of local awareness ads, you can target your marketing efforts to the people in a specific geographic location or use this feature to direct their customers to visit their offline locations. Moreover, integrating the CTA button with a local awareness ad helps convince your potential audience to learn more about your offers.

3. offer customer support

Not everyone will be satisfied with your services and offerings. Therefore, you should make it easy for your audience to contact you to express their concerns. While they may send a complaint to your email address, most companies do not respond to their emails, which is not good for their brand reputation. There are two ways to offer customer support to your audience:

- Respond privately to their public messages

When you sell a product to your target audience, they may ask for the product's price and specifications in the comments section instead of sending you a private message. Responding to these comments in a public environment is not advisable for a business, as it may contain the user's personal information and make your business look unprofessional.

Instead, you can use FB's advanced features to reply directly to the comments. You are no longer required to open the commenter's profile. Look for a Messenger option to send him a message. Instead, you can click "Send message in Messenger" to connect with your audience and sell your product directly to them.

- Offer customer service via Messenger

Most regular internet users don't want to remember their email address / passwords, so they can't direct a business through FB Messenger. If you are considering marketing through Facebook, make sure your campaign includes Messenger services so your audience can connect with you.

They can simply message you on Messenger to express their questions and concerns, and you can answer their questions on Messenger. If they leave complaints in the review area of your page, you can send them a direct message to support them.

4. use chatbots to offer services

Chatbots is one of the latest introductions in FB Messenger and a proven way to increase your sales and revenue. You can easily automate the features to provide product recommendations to customer service, and this would surely please your audience.

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