There's content and then there's evergreen content, say the experts. With the amount of content that is posted online every day, it's very important to create content that will drive traffic for months - or even years - after it's published.
Evergreen content does just that, and here's how you can maximize the benefits for your business:
What is evergreen content?
Many writers think they need to be trendy to keep readers interested. However, if you want consistency and efficiency in a content, you need to go beyond trends and create something that never goes out of style - evergreen content.
For example, you can write about "The top Instagram stats for 2022" and that will certainly drive traffic because it's relevant right now. But in 2023, no one will be looking for that content anymore.
On the other hand, if you write about "The Importance of Instagram in Social Media Marketing," people will always be looking for that information, which means constant traffic to this post.
Why is evergreen content beneficial?
Evergreen content has worked wonders as part of a content marketing strategy and could do the same for your business. How? By attracting more prospects to your website and kick-starting your sales cycle.
It will also continuously drive traffic to one's website to help achieve good SEO rankings, provide more opportunities to engage with one's audience through social media content, and of course position one's brand as an authority in the niche or industry.
What are the common formats for evergreen content?
As with any type of content, you can play around with different formats when writing evergreen content. Some of the most popular options for writers include tips, how-tos, reviews, and lists.
In most cases, audiences tend to digest this type of content better because it is easy to read, straightforward and practical.
How can you create effective evergreen content?
It doesn't take witchcraft to create evergreen content that will benefit your campaign for a long time. Here are some tips:
- Conduct keyword research. This is a very important step to ensure you are addressing the right issues for your industry.
- Follow the right process to create content. You need to find the best ways to write content so that it is easy to understand, remains interesting, and can easily adapt to any changes in the theme in the long run while maintaining the essence of the original content.
Of course it is worth investing in an automation tool. Automation really helps a lot in reducing workload in managing your content.