Instagram & Google: Indexing myths debunked!

Did you also hear that Instagram is now making all posts indexable for Google? 🤔 Don't worry, you're not alone! Over the last few weeks, there have been a lot of questions about whether this feature is really new. But the reality is a little different. Let's clear up the myths!

What happened?

Since 2020, Instagram has allowed search engines to index content under certain conditions:

• 📅 Since the January 1, 2020 photos and videos of public reels and posts can be found by Google.
• 👤 Prerequisite: The account holder must have 18 years be old.

This function is not a brand new revolution, but has been standard for several years, especially in most regions around the world.

Why the fuss?

Some users recently received a notification that their content could soon be recognized by Google. This notification caused uncertainty as it sounded as if it was a groundbreaking update. In fact, it only clarified what has long been possible.

What does that mean for you?

• Creatives & entrepreneurs: More opportunities to be discovered by Google search results and thus increase reach. 🌟
• For most users: No noticeable change. Exception: You have explicitly received a notification, in which case this feature is new to you.

Conclusion: Everything stays the same! 🚀

So for the majority of users, everything will stay the same. If you didn't receive a notification, you don't need to worry - your content was probably already in the Google universe visible. Hopefully this article will shed some light on the widespread confusion. Stay informed and share your knowledge!

Stay tuned and don't miss any updates - we'll always keep you up to date! 📰💡

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