Meta starts with "Restyle" a new chapter in AI-supported video editing. The feature is now available in the Instagram Edits app and in the Meta AI App and allows users to create short videos with the help of over 50 ready-made AI filters completely change visually.
🎬 What is Meta Restyle?
"Restyle" uses artificial intelligence to completely restage videos with just a few clicks. Change the filters:
- Background and environment (e.g. underwater, science fiction)
- Outfits and visual styles (e.g. comic, video game, vintage)
- Coloring and lighting effects (e.g. romantic glow, gloomy mood)
Currently Videos up to 10 seconds long free of charge. A later Paid version However, a subscription model is planned.
⚙️ How does the processing work?
- Open video in the Instagram Edits app or Meta AI app
- One of over 50 AI templates select
- Video is automatically reshaped - No export or manual upload necessary
Examples range from animated comic styles and retro looks to elaborately staged fantasy worlds - all automatically generated by AI.
📌 No text prompts yet - but soon
Own Text prompts for individual editing are currently not yet possible, but will be added soon according to Meta. This would provide even greater creative scope.
📈 Why video style has potential on Instagram
Similar to Snapchat Lenses such effects can create viral trends on Instagram. Although the majority of users will continue to post classic videos, they will offer creative filter content:
- 🎯 Higher commitment
- 💬 More interactions and reactions
- 📣 New opportunities for content creators and brands
✨ Conclusion: Creative videos using AI - simple and free of charge
With Meta Restyle makes professional video manipulation accessible to everyone - free of charge and without prior knowledge. The function is perfect for anyone who wants to Instagram reels, stories or video ads to a new level. Those who test it now can benefit from the free phase and create creative content before the tool becomes chargeable.
👉 You can find more tips for viral content and AI in social media marketing in our blog.