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Meta is taking the next step in its video offensive: from now on all video uploads on Facebook are automatically published as reels. This eliminates the previous distinction between classic videos and reels - a clear focus on the short video format with its high level of engagement.
🚨 What is changing for videos on Facebook?
- All new videos (except livestreams) will in future be
treated - The
not applicable - every upload flows directly into the reels feed - There are
more for Reels - The previous "
" tab is changed to " " renamed
Livestreams are excluded from this and will continue to appear under their own category.
🎯 Why Meta is taking this step
According to Meta, reels are the biggest driver of dwell time and engagement on Facebook. The short video format already dominates use of the platform. With the switch to a
📊 New metrics & analytics in Reels
With the update, the
- Video and reel data are
displayed - Metrics such as
remain intact - Historical data for old video formats is still available until the end of the year (via Meta Business Suite)
For creators and companies, this means:
🔐 Standardized privacy settings
With the reels update, Meta is also standardizing the
💡 Conclusion: Reels will become the new standard video format on Facebook
What used to be optional is now standard:
For companies, creators and social media teams, this means:
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