Average click rate on LinkedIn in the last month
Every month we publish the Average click-through rate (CTR) on LinkedIn - based on hundreds of thousands of contributions from all over the world. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average click rate on LinkedIn in the last month was
How has the LinkedIn click-through rate developed?
LinkedIn is no longer just a digital business address book - the platform has changed significantly in recent years. And this also affects the CTR.
The following chart shows how the average click rate on LinkedIn has changed over the last year. There is rarely a constant here: Sometimes it goes up, sometimes down. This is precisely why it is worth regularly comparing your own performance with the average.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate the click-through rate on LinkedIn
Fortunately, the CTR on LinkedIn is not complicated to calculate - much like on Facebook.
📌 Post CTR = (link clicks / reach)
📌 Page CTR = average of all post CTRs within a certain period (e.g. last month)
The click-through rate shows how successful you are in directing users from the LinkedIn feed to your website. Especially in the B2B area this is crucial, as it is often a matter of promoting specialist articles, case studies or white papers in a targeted manner.
What influences the LinkedIn click-through rate (CTR)?
For many LinkedIn marketers, CTR is one of the most important metrics - if not the most important. the most important. Why is that? Quite simply, people who post on LinkedIn often want to drive traffic to a website.
But the platform has changed. Today, LinkedIn works more and more like Facebook: Engagement (likes, comments, shares) and video views have become more important - and compete with link clicks for users' attention.
But where do people actually click?
- Link cards (preview images with caption) attract the most attention - just like on Facebook.
- Direct URLs in the post text are also clicked, but less frequently than the visual link post.
👉 Optimization tip: The image preview and the link headline are the first touchpoint in the timeline - if this is not convincing, no one will click on the link. So: Invest more time in good thumbnails and strong headlines!
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
Deutsch 
English 