Average engagement rate on LinkedIn in the last month
Every month we publish the average engagement rate (ER) on LinkedIn - based on hundreds of thousands of posts from around the world. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average engagement rate on LinkedIn in the last month was
How has the engagement rate on LinkedIn changed?
LinkedIn is anything but static - and this also applies to the engagement rate. A look at the development over the last year shows: The monthly values fluctuate. This is precisely why it is important to look at your own performance in relation to the average.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate the engagement rate on LinkedIn
There are two common methods for Engagement rate (ER) to calculate on LinkedIn. Both are common - there is no "right" or "wrong", just different approaches.
1. Private engagement rate (including all interactions)
This is the most comprehensive and accurate method - and the one we use for our monthly benchmarks:
📌 Post ER = (Likes + comments + shares + video views + link clicks) ÷ reach
📌 Page-ER = average of all post-ERs within a certain period (e.g. last month)
2. Private engagement rate (only likes, comments & shares)
Some marketers only concentrate on the "classic" interactions:
📌 Post ER = (Likes + Comments + Shares) ÷ Reach
📌 Page-ER = average of all post-ERs within a certain period of time
The idea behind it? Likes, comments and shares are real, visible interactions, while video views and link clicks are more "light" actions. However: When someone watches a video, isn't that also a form of engagement? Opinions on this differ.
What influences the engagement rate on LinkedIn?
Many factors determine how much interaction your posts receive on LinkedIn. Here are a few of the most important ones:
- Interaction behavior: Are your posts more likely to be liked or commented on? How often are they shared?
- Content format: Do text-only posts work better than images or videos?
- LinkedIn algorithm: Changes to the newsfeed algorithm can have a direct impact on your visibility.
- Topics & contents: Which topics generate particularly high levels of commitment?
- Posting time: What time of day and what day of the week do you post?
- Hashtags & mentions: Do you use relevant hashtags or tag other profiles?
LinkedIn rewards high-quality content that stimulates real discussion - so don't be afraid to address controversial or in-depth topics!
The engagement rate is one of the most important key figures on LinkedIn - but only part of the overall picture. Do you want to know how your company website compares to the average? Then it's worth taking a look at the current benchmarks!
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
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