Average growth rate on Instagram in the last month
Every month, we publish the average growth rate on Instagram - based on hundreds of thousands of views. Instagram business and creator profiles from all over the world. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average growth rate on Instagram in the last month was
How has the growth rate on Instagram developed?
Instagram is a dynamic channel - and growth is rarely linear. This graph shows the growth rate over the last year. As you can see, there are monthly fluctuations, which is why it is worth comparing your own performance with the average.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate your growth rate on Instagram
The Growth rate shows how much your number of followers has increased or decreased within a certain period of time. In this case, it is about the Monthly growth rate - i.e. the comparison between the number of your followers at the beginning and end of the month.
📌 Formula for the monthly growth rate:
(followers on the last day of the month - followers on the first day of the month) / followers on the first day of the month
Assuming your Instagram profile had the following on March 1 4,872 followers and on March 31 5,014 followers. The growth rate for March is then calculated as follows:
📊 5.014 - 4.872 = 142
📊 142 / 4.872 = 0,02916
📊 0.02916 × 100 = 2.92%
The result is multiplied by 100 to express it as a percentage. The growth rate is usually rounded to two decimal places.
What influences the growth rate on Instagram?
Growth on Instagram is not an easy thing - but there are some proven methods to increase your follower count:
- Place engagement ads: Instagram does not offer its own advertising format for the direct acquisition of followers. Many therefore rely on Post-engagement adsto show content to new target groups. If your content is well received, potential followers will click through and subscribe to your profile.
- Organize competitions or giveaways: Not useful for every company, but a proven method to quickly generate more followers. The condition for participation? A follow! But before you get started, check the legal requirements for competitions in your country.
- Increase reach outside your own community: Posting content for existing followers is one thing - but how do you reach new ones? Divisible contentviral trends or asking people to tag friends in the comments can help extend your reach beyond your current community.
Conclusion
Growth on Instagram doesn't follow a fixed pattern - sometimes it's quick, sometimes it takes patience. But with the right strategy, you can continuously expand your account. Have you checked your growth rate this month?
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
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