26 social media metrics for marketers in 2023

We all know it; social media is now the most powerful online platform for marketing. So if you're a marketer or entrepreneur, you should be up to date on these 26 social media metrics that will have a big impact on your marketing strategy in 2021:


Social media functions

  • From the 74 billion monthly active users on Facebook, 2.68 billion or 98% Access the app from a mobile device.
  • Women between 18-24 Years and men in between 25-34 years make up the largest demographic of Facebook users.
  • A Facebook user spends at least 58 minutes daily on Facebook. Plus, more than 82 billion People all over the world log into their accounts every day.
  • Facebook content consists of 73% Photos and 15,09% Videos.
  • It is best to post between 1-3PM during weekdays and saturdays to get the most engagement on Facebook.


  • Instagram has 15 billion active users, 51% of which are women and 49% are men.
  • 500 million Users access Instagram stories daily as long as this is the case 1 average main feed post per day.
  • Instagram content consists of 59% Photos, 9% Videos and 26,1% Carousels.
  • Instagram has a 84% Engagement rate when running photos with faces 40% better than those without and posts with at least one hashtag have a 6% Commitment.
  • 83% of users say they are informed about Instagram and about new products and services 50% are more interested in a brand when they see its ads on the platform.


  • There are 353 million Monthly active users on Twitter with users aged 25-34 years invent 9% the demographic.
  • Twitter has 70% male users and 30% Users.
  • 9, 281 Tweets are sent in one second with 500 million Tweets are sent daily.
  • As of October 2020, Twitter ranks4 th in web traffic around the world.
  • Companies that use Twitter for customer service see a 19% Improving customer satisfaction.


  • Pinterest has 442 million monthly active users with users under 25 years as its strongest demographic.
  • At least one Pinterest user taps 8 Searches each month with more than 600 million visual search every month on the platform.
  • There are 75 billion on Pinterest and uploaded pins 85% of female Pinterest users refer to the app when planning life events.
  • 55% of consumers use Pinterest to shop meanwhile .89% of American winners use the platform as inspiration on their path to purchase.
  • 70% of users find watches, jewelry and accessories on Pinterest while 52% use it to learn more about food and drink.
  • 93% of consumers use Pinterest to make a future purchase while 87% bought a product because of the platform. 76% of Pinners also store products for a future purchase.

Social media main features


These numbers are critical to planning an effective social media strategy for your business this year.

Whether you use Facebook, Instagram, Twitter or Pinterest, it's extremely important to create a cohesive marketing plan. One that allows you to leverage all of these social media platforms and make the most of your budget.

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