The four things you should look for in a social media management tool

Social media is easy, but not if your business depends on it. That's why it's important to find the right social media management tool that really makes sense for your needs, because the truth is, not all great social media tools will work for you. So what should you look for in a good social media management tool? Listen and monitor Successful social media campaigns [...]

5 important tips for dealing with a social media crisis

Social media is all about fast and efficient results. But it also means that even the smallest mistake can quickly lead to a full-blown social media crisis. This happens especially if you don't know how to put out the fire immediately. Since there's nothing worse than dealing with a crisis when you've already [...]

Evergreen Content: How to maximize the benefits for your business

There is content and then there is evergreen content, say the experts. With the amount of content being posted online every day, it's very important to create content that continues to drive traffic for months - or even years - after it's published. Evergreen content does just that, allowing you to reap the benefits for your business [...].

Instagram Bots: Is it worth using them or not?

Without a doubt, Instagram is one of the most widely used online marketing platforms in the world today - and for good reason. What used to be a photo-sharing platform has now evolved into something more, with features that help businesses promote their products and sell to more than a billion monthly users. This platform also [...]