The Visual Marketing is the field that studies the relationship between the object, its context and its image. It is mainly used in the sectors Fashion and Design is used and forms an interdisciplinary contact point between economics, the laws of visual perception and cognitive psychology.
As a fundamental element of modern marketing, visual marketing places the ability of an object to be the "main actor" of visual communication at the center of study and critical analysis. The product and its visual communication thus become inseparable and their fusion is the component that reaches the audience and influences and determines their decisions (in a communicative mechanism of persuasion). Visual marketing is often confused with visual merchandising, which, on the other hand, is a gradation of the same, since the latter is more about store design and direct sales promotion on the spot.
Visual marketing can be part of every aspect of communication: Marketing influences consumer behavior and visual marketing supports this through the power of images, which are more memorable and therefore strengthen the recognition value of a product.