Social media automation is the process of using software tools to reduce the time spent on social media tasks that do not require human contact. Examples of social media automation include:
Early planning of contributions
Curate content for republication
Respond to routine customer inquiries.
Preparation of analysis reports
Not all social media tasks can or should be automated. This may sound obvious, but you should avoid any automation tactics that make your brand look lazy, spammy, or fake.