WhatsApp introduces advertising in status updates and channels

Meta is launching a new attempt to monetize WhatsApp - and is introducing advertising in status updates and new

Facebook turns all video uploads into reels

Meta is taking the next step in its video offensive: from now on, all video uploads on Facebook will automatically be published as reels. This eliminates the previous distinction between classic videos and reels - a clear focus on the short video format with strong engagement. 🚨 What is changing for videos on Facebook? In future, all new videos (except livestreams) will be

WhatsApp now also available as a separate app for the iPad

WhatsApp is finally launching its own app for the iPad - a long-awaited feature for many users. This means that the world's most popular messaging app can now also be used optimally on the large iPad screen. WhatsApp for iPad: advantages and functions The new WhatsApp app for the iPad has been specially developed for the larger display surface and offers [...]

LinkedIn expands video ad options: New ad formats for maximum visibility

LinkedIn continues to focus on video - and is introducing new advertising formats that offer even more opportunities for companies to reach their target groups effectively. The focus is particularly on "First Impression Ads" and expanded Connected TV Ads (CTV Ads). This is LinkedIn's response to the increasing importance of video content in B2B marketing. First Impression Ads: Visibility at login With the [...]

TikTok expands music options with SoundCloud integration

Music is a central element of the TikTok experience - and now the platform is becoming even more diverse. TikTok is integrating SoundCloud into the "Add to Music" function. This gives users more opportunities to discover new songs and save them directly to their favorite streaming service. What will change with the SoundCloud integration? With the "Add to Music" function, TikTok users can [...]

Instagram DMs: New functions for more communication

Instagram regularly launches new features on the market - and direct messages (DMs) are also currently undergoing some changes. The platform is responding to the growing trend of sharing more and more content via private messages. After all, according to Instagram CEO Adam Mosseri, users share significantly more photos and videos in DMs than via other app functions. The [...]

Threads now allows up to 5 profile links

More links, more reach: Threads now allows up to 5 profile links Threads is adding a feature that creators, brands and business accounts will love: From now on, you can add up to five different links to your Threads profile. This is Meta's response to a request that many already knew from Instagram - and creates new [...]

TikTok AI Alive feature

TikTok brings movement into the picture: The new AI Alive feature in review TikTok surprises once again with a new creative tool: "AI Alive" is the name of the latest function - and it does exactly what the name promises. A normal photo becomes a moving short video. Artificial intelligence makes it possible. But what can the feature really do? AI [...]

X tests upvotes and downvotes

X tests upvotes and downvotes: Will the Like heart soon be gone? The X platform (formerly Twitter) is changing its interface again. Some users are suddenly no longer seeing a heart button, but a thumbs-up icon - and some are even seeing a thumbs-down. What is behind this test, and what does it mean for the platform [...]

Google AI Max for search ads

Google AI Max for search ads: What's changing now for marketers Google is introducing "AI Max for Search Campaigns", a new feature that fundamentally changes the way we serve search ads. At a time when AI is shaping search behavior, Google wants to help advertisers keep pace - with smart keyword expansion, dynamic text adjustments and more [...]