X tests upvotes and downvotes

X tests upvotes and downvotes: Will the Like heart soon be gone? The X platform (formerly Twitter) is changing its interface again. Some users are suddenly no longer seeing a heart button, but a thumbs-up icon - and some are even seeing a thumbs-down. What is behind this test, and what does it mean for the platform [...]

Google AI Max for search ads

Google AI Max for search ads: What's changing now for marketers Google is introducing "AI Max for Search Campaigns", a new feature that fundamentally changes the way we serve search ads. At a time when AI is shaping search behavior, Google wants to help advertisers keep pace - with smart keyword expansion, dynamic text adjustments and more [...]

YouTube BrandCast 2025 Ads

YouTube delivered a great performance at this year's BrandCast event - with new advertising formats, fresh figures and exciting prospects. For marketers, this means more reach, more targeted placement and new ways to reach the buy button. 1. peak points ads: advertising at an emotional peak With "Peak Points", YouTube is launching a new, AI-driven ad format. The idea: artificial intelligence [...]