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Fairplay 1190 is a restaurant that firmly believes in the positive impact that social media marketing can have. Therefore, the company is also present on all leading social networks. However, it was quite a challenge to keep all social media profiles up to date to ensure regular follower engagement.
That's when the company came up with the idea of using appropriate tools to automate social media marketing. Below you will find a list of such prominent tools currently used by Fairplay 1190.
The challenge
When managing several accounts on different social platforms, various tabs have to be opened or the mobile phone pulled out. At the most extreme time, 9 tabs and various apps were active - Using DotSimple to manage social media
Automation of all possible steps
DotSimple is a tool for managing social media. Fairplay 1190 is a company that benefits the most from DotSimple. In fact, DotSimple helps the company create and manage multiple social media marketing campaigns with ease.
- 1 browser tab for all accounts
- Access to all social channels simultaneously
- Feature-rich dashboard
What is the benefit for the planner?
DotSimple is a web-based tool. This means that the entire Fairplay 1190 team can access it. And without having to install any software.
This is exactly what Fairplay 1190 benefited from. Because the marketing employee wanted to emigrate to Bali for a quarter and was able to continue working from there.
Beginner-friendly functions
DotSimple provides access to free courses to help businesses get started with social media marketing campaigns. With help and support available at the click of a button, Fairplay 1190 was able to get the most out of DotSimple for social media marketing automation.
Ideas for content with the search assistant
Fairplay 1190 gathers ideas and inspiration for the next blog or social media post by searching the web and major social networks for relevant content with your keywords. All within the DotSimple interface.
Reuse the best content for more engagement
Each published post could be set to be shared repeatedly on social sites, at an interval that Fairplay 1190 could easily set with a few clicks. This contributed to more users seeing posts - leading to better visibility and more engagement.
Customise posts for each network
Posts can be quickly shared and customised for each network. Optimise headlines, hashtags and mentions for each network to maximise engagement.
Ensure satisfaction of all customers
If you stick to the traditional way of social media management, there is a high chance that messages will slip through. This will lead to dissatisfied customers. This is because some customers will be put off by the company. If you want to ensure that no customer is neglected or left behind, you should think about using a universal inbox. Then you can ensure 100% customer satisfaction, just like RechtEasy does.
"As a company, it is important to satisfy all customers. RechtEasy also wanted to do that. With the help of a universal inbox, the company was able to successfully achieve this goal."
