Threads now allows up to 5 profile links

More links, more reach: Threads now allows up to 5 profile links Threads is adding a feature that creators, brands and business accounts will love: From now on, you can add up to five different links to your Threads profile. This is Meta's response to a request that many already knew from Instagram - and creates new [...]

TikTok AI Alive feature

TikTok brings movement into the picture: The new AI Alive feature in review TikTok surprises once again with a new creative tool: "AI Alive" is the name of the latest function - and it does exactly what the name promises. A normal photo becomes a moving short video. Artificial intelligence makes it possible. But what can the feature really do? AI [...]

X tests upvotes and downvotes

X tests upvotes and downvotes: Will the Like heart soon be gone? The X platform (formerly Twitter) is changing its interface again. Some users are suddenly no longer seeing a heart button, but a thumbs-up icon - and some are even seeing a thumbs-down. What is behind this test, and what does it mean for the platform [...]

Google AI Max for search ads

Google AI Max for search ads: What's changing now for marketers Google is introducing "AI Max for Search Campaigns", a new feature that fundamentally changes the way we serve search ads. At a time when AI is shaping search behavior, Google wants to help advertisers keep pace - with smart keyword expansion, dynamic text adjustments and more [...]

YouTube BrandCast 2025 Ads

YouTube delivered a great performance at this year's BrandCast event - with new advertising formats, fresh figures and exciting prospects. For marketers, this means more reach, more targeted placement and new ways to reach the buy button. 1. peak points ads: advertising at an emotional peak With "Peak Points", YouTube is launching a new, AI-driven ad format. The idea: artificial intelligence [...]

Instagram Growth Rate

Average growth rate on Instagram in the last month Every month we publish the average growth rate on Instagram - based on hundreds of thousands of Instagram business and creator profiles from all over the world. With DotSimple's analytics feature, you get these and many more metrics automatically for your own social media channels - without any manual calculations. The average growth rate [...]

Instagram engagement rate

Public vs. private engagement rate on Instagram - what's behind it? Instagram engagement is fickle. One post goes through the roof, the next bobs along - and often there is no clear explanation as to why. This is precisely why social media analyses are so important: they help to identify the patterns behind successful posts. And because engagement is not just engagement [...]

Instagram Organic Reach Rate

Average organic reach on Instagram in the last month Every month we publish the average organic reach (ORR) on Instagram - based on hundreds of thousands of Instagram posts from all over the world. With DotSimple's analytics feature, you get these and many other metrics automatically for your own social media channels - without manual calculation. The average organic reach on Instagram [...]

X Engagement rate

Average engagement rate on X (Twitter) in the last month Every month we publish the average engagement rate on X (Twitter), based on hundreds of thousands of tweets from around the world. With DotSimple's analytics feature, you get these and many more metrics automatically for your own social media channels - no manual calculations required. The average engagement rate on X (Twitter) in [...]

X Growth rate

Average growth rate on X (Twitter) in the last month Every month we publish the average growth rate (GR) for X (Twitter) - based on hundreds of thousands of profiles worldwide. With DotSimple's analytics feature, you get these and many more metrics automatically for your own social media channels - without any manual calculations. The average growth rate on X (Twitter) in the last [...]