TikTok's New Tracking Option: What's Behind the „Engaged Session“?

In the ever-changing world of digital marketing, there's exciting news from TikTok! The platform is currently testing a revolutionary tracking option called „Engaged Session“ - a tool designed to help brands better understand user behaviour outside of the app without relying on tracking pixels. Here you can find out what this new method [...]

Instagram Edits: New functions to optimise your reels strategy

Instagram has upgraded its popular video editing app „Edits“ with exciting features! 🌟 These innovations help content creators to specifically improve the performance of their reels and gain valuable insights. Find out all about the latest features and how they can revolutionise your video strategy. Optimisation through advanced insights 📊 The new updates to „Edits“ give you [...]

Instagram & Google: Indexing myths debunked!

Did you also hear that Instagram is now making all posts indexable for Google? 🤔 Don't worry, you're not alone! Over the last few weeks, there have been a lot of enquiries about whether this feature is really new. But the reality is a little different. Let's clear up the myths! What has happened? Since the [...]

Discover the new Google Flow AI feature: Let your pets talk!

In the dynamic world of Artificial Intelligence, Google has released an exciting update to its Flow AI tool. This new feature brings life to still images by turning them into animated clips - and the best part? Your pets can now „talk“! 📸✨ The magic of animation Imagine your pooch talking about his daydreams [...]

YouTube's new feature for creatives: How to maximise your earnings

YouTube recently introduced an exciting new feature that makes it easier for creators to share their channel data with potential brand partners. This development is not only a game changer for content creators, but also opens the door to new opportunities in the world of marketing and monetisation. What does this mean for YouTube creators? With access to detailed [...]

Instagram & Spotify: A musical experience directly in your stories

Instagram surprises its users with an exciting new feature: songs from Spotify can now be listened to directly in Instagram Stories! This new feature offers an enhanced way to share and experience music without just sharing a simple Spotify link. Find out all about this update and how it will enhance your music experience on [...]

YouTube tightens age limit: livestreams from 16 years in future

YouTube announces that it is raising the minimum age for live streams to 16. From next month, livestreams will only be available to users of this age and older. This measure also excludes livestreams that show young people without a supervisor. Why these changes? While YouTube has not made any official statements about the change to the minimum age, there have been repeated [...]

New WhatsApp function: message summaries with Meta AI

WhatsApp recently introduced an exciting new feature called „Message Summaries“, which is based on the innovative Meta AI technology. This feature promises to summarise the most important points from chat messages and present them clearly for users. But while the new technology could offer some convenience, it also comes with concerns. Privacy vs. technology: a balancing act Many users appreciate [...]

Instagram Edits: New functions for professional-level video editing

Instagram has updated its popular „Edits“ video editing app with exciting new features. These updates are perfect for content creators who want to take their videos to the next level. Latest features at a glance The highlight of the update is undoubtedly the „Keyframes“ feature. More precise than ever before, it allows you to make customised adjustments at frame level. This function raises the [...]