Google AI Max for search ads: What's changing for marketers

Google introduces "AI Max for search campaigns" introduces a new feature that fundamentally changes the way we place search ads. At a time when AI is shaping search behavior, Google wants to help advertisers keep pace - with smart keyword expansion, dynamic text adjustments and more control. Here is an overview of the most important innovations.

AI makes your keywords smarter - completely automatically

With AI Max, Google automatically adds relevant, related terms to your keywords. This allows you to reach users who are using new - often AI-generated - search terms.

🎯 Example:
You advertise "red midi dresses", but someone is looking for "colorful midi dresses for spring and summer"? Thanks to AI Max, your ad will still be displayed - relevant and appropriate.

💡 Advantage: +14 % more conversions with similar CPA/ROAS - according to Google. Those who previously only used exact or phrase keywords can even expect +27 %.

Smart text assets: Automatically generated, better placed

Under the new area "Asset Optimization" you can now automatically generate headlines and descriptions based on your landing page, your ads and your keywords. The texts are not only relevant, but also contain clear call-to-actions and USP elements.

👉 The whole thing is complemented by "Final URL Expansion": Users are directed to the most relevant subpage of your website.

More control: brands, regions & new reports

• Brand management: Specify exactly which brands your ads may be associated with - at campaign and ad group level.
• Geographical control: Target groups can be addressed even more specifically.
• New URL parameters & reports: More insight into search terms, headlines, landing pages and the performance of your assets - across all match types.

Conclusion: AI takes over - you stay in control

With AI Max, Google is launching a new generation of search ads. The features are not only more efficient, but also more relevant for modern, AI-influenced search queries. Advertisers benefit from greater reach, better conversions and less manual effort.

📌 For marketers, this means: Now is the perfect time to rethink your Google Ads strategy - and rely on automated campaigns with smart AI power.

Fancy taking your search campaigns to the next level with AI Max?
We support you - uncomplicated and results-oriented. 🚀