Average Instagram video view rate in the last month
Every month, we publish the average Video view rate (VVR) on Instagram. This is based on hundreds of thousands of Instagram videos from all over the world. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average video view rate on Instagram in the last month was
Has the Instagram video view rate changed?
Here we take a look at the development over the last twelve months. The average video view rate rarely remains constant - sometimes it rises, sometimes it falls. It is therefore crucial to not only look at your own performance, but also to keep an eye on the general trend.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate the video view rate on Instagram
A Video view on Instagram only counts if the video is at least three seconds has been viewed. In other words: If someone scrolls through their feed and your video is visible for at least three seconds, this counts as one view.
The formula for this:
📌 Post VVR = (3-second video views / range)
📌 Profile VVR = average of all post-VVRs over a certain period (e.g. last month)
What influences the Instagram video view rate?
If you want to increase your video view rate on Instagram, you need to understand one thing: The first few seconds are everything!
Whether reels, stories or feed videos - your clip must be immediately Generate attention. Users decide in fractions of a second whether to stay tuned or keep scrolling. Therefore:
- It's the start that counts: Start with a movement, a wow moment or a question.
- Use visual stimuli: Dynamic cuts, exciting perspectives or eye-catching colors help.
- Add text & subtitles: Many users watch videos without sound - give them a reason to keep watching anyway.
- Select relevant topics: The more interesting the content is for your target group, the higher the chance that they will stick with it.
The more attention you generate, the longer users will stay with the video - and the better your video view rate will be.
Instagram is a fast-moving medium and the competition for attention is fierce. So, how does your VVR compare to the average?
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
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