Average organic reach on Instagram in the last month
Every month, we publish the average organic reach (ORR) on Instagram - based on hundreds of thousands of Instagram posts from around the world. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average organic reach on Instagram in the last month was
How has the organic reach on Instagram developed?
Instagram is constantly changing - and this also affects its organic reach. Let's take a look at the course of the last year: the monthly average values fluctuate again and again. This is precisely why it is so important not to look at your own performance in isolation, but to compare it with the general trend.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate your organic reach on Instagram
In short: Organic reach (ORR) shows how many of your followers see your posts - without you spending any advertising budget on them.
The formula is simple:
📌 Post ORR = (organic reach of a post / number of followers)
📌 ORR profile = average of all post-ORRs within a certain period (e.g. last month)
If you promote posts, two numbers will be displayed: Organic range and Paid reach. ORR refers exclusively to organic reach - in other words, how much reach you get without spending a cent on ads. And let's be honest: if your value is only a few percent, it might be time to think about a paid strategy.
What influences organic reach on Instagram?
There are countless factors that determine how many people see your posts without paid support. Here are a few important points:
- Interaction behavior: Are your followers more likely to like or comment? Are your posts saved?
- Format selection: Images, carousel posts or reels - what performs best?
- Algorithm updates: Instagram regularly tweaks the visibility of content.
- Topics & contents: Some topics generate more engagement than others.
- Posting time: The day of the week and time of day can make a big difference.
- Tags & Hashtags: Do you tag other accounts or use relevant hashtags?
No single factor is decisive - it's always the interplay. That's why it's worth trying out different things and finding out what works for your community.
Instagram is a dynamic playing field. Organic reach can change at any time, but with the right tools you can stay on top of things. Are you ready to compare your performance with the current averages?
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
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