Average video view rate on Facebook in the last month
Every month, we publish the average Video View Rate (VVR) on Facebook - based on hundreds of thousands of Facebook posts worldwide. With the analysis feature of DotSimple you get these and many other key figures automatically for your own social media channels - without manual calculation.
The average video view rate on Facebook in the last month was:
How has the video view rate on Facebook developed?
Facebook video views are anything but constant. A look at last year's data shows: The average video view rate fluctuates from month to month. This is precisely why it is worthwhile not to look at your own performance in isolation, but to compare it with the general average values.
DotSimple shows you at a glance how your own reach is developing over time - across all channels and available at any time.
How to calculate the video view rate on Facebook
First of all, the definition: A video view on Facebook only counts if the video has been played for at least 3 seconds. This means that when someone scrolls through their newsfeed and sees your video at least 3 seconds is visible, this is evaluated as a view.
Here is the formula:
📌 Post VVR = (3-second video views / range)
📌 Profile VVR = average of all post-VVRs within a certain period (e.g. last month)
Facebook also offers other metrics for video views, including:
- 10-second views
- 30-second views
- 95% playback views
Each of these metrics has its own view rate (VVR), so you can analyze exactly how long your audience actually stays tuned in.
What influences the video view rate on Facebook?
When it comes to video marketing, one thing is clear: The first few seconds decide everything.
💡 Do you want to improve your VVR? Then make sure the beginning of your video is captivating!
Here are some proven methods to get more viewers to stay tuned:
- The entrance must pop: Boring intros are the death knell for your view rate. Start with a strong image, a question or a provocative statement.
- No waiting for the point: Get your core topic across in the first few seconds - no one keeps watching a video just to get to the punchline.
- Use text elements: Many people watch Facebook videos without sound. Subtitles or text overlays help to keep their attention.
- Arouse curiosity: Introduce a question or a problem that your video answers - that will arouse curiosity!
In short: Put your most important argument right at the front, otherwise people will keep scrolling.
With DotSimple you plan, analyze & optimize your content in one place - efficiently, time-saving and stress-free. 🚀
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