NPS

NPS stands for Net Promoter Score and is used to measure the level of customer experience and satisfaction. Companies use the NPS to understand how well their brand is perceived by customers. NPS is calculated as a value between 10 and 0, with 10 being the highest and 0 being the lowest. The values are divided into three groups: Critics (0-6), Passives (7-8) and Promoters (8-10).

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