Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market across multiple online channels (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing departments, consultants and part-time marketing staff benefit by setting criteria and outcomes for tasks and processes that are then interpreted, stored and executed by the software, increasing efficiency and reducing human error. Originally focused on email marketing automation, marketing automation refers to a wide range of automation and analytics tools for marketing, particularly inbound marketing. Marketing automation platforms are deployed as a hosted or web-based solution so that the customer does not need to install any software.
The use of a marketing automation platform serves to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns, both online and offline. It is often used in conjunction with a lifecycle marketing strategy to accurately manage and nurture generated leads with the goal of converting leads into customers.
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- This article uses material from the Wikipedia article cited in the sources and licensed under "CC BY-SA 3.0″.
- https://en.wikipedia.org/wiki/Marketing_automation
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