The four things you should look for in a social media management tool

Social media is easy, but not if your business depends on it. That's why it's important to find the right social media management tool that really makes sense for your needs, because the truth is, not all great social media tools will work for you. So what should you look for in a good social media management tool? Listen and monitor Successful social media campaigns [...]

5 important tips for dealing with a social media crisis

Social media is all about fast and efficient results. But it also means that even the smallest mistake can quickly lead to a full-blown social media crisis. This happens especially if you don't know how to put out the fire immediately. Since there's nothing worse than dealing with a crisis when you've already [...]

Evergreen Content: How to maximize the benefits for your business

There is content and then there is evergreen content, say the experts. With the amount of content being posted online every day, it's very important to create content that continues to drive traffic for months - or even years - after it's published. Evergreen content does just that, allowing you to reap the benefits for your business [...].

Instagram Bots: Is it worth using them or not?

Without a doubt, Instagram is one of the most widely used online marketing platforms in the world today - and for good reason. What used to be a photo-sharing platform has now evolved into something more, with features that help businesses promote their products and sell to more than a billion monthly users. This platform also [...]

Why you shouldn't use Instagram Like bots

Are you using Instagram (IG) bots to automate your account activity? Well, there might be some benefits if you were to use IG bots, such as providing comments, direct messages, followers and likes. But did you know that it's not advisable to use IG like bots? How Instagram bots work If you have an Instagram account, you would [...]

Never buy fake Instagram likes: here's why

Do you know fake likes on Instagram (IG)? Not all people know the true meaning of fake followers on IG, but many of them may already be using them. So if you're thinking of buying fake likes, here are things you might want to know more about. Understanding fake likes It's important to understand what fake [...]

Automation: how to use the Facebook groups you manage

You can't put too much emphasis on the importance of a Facebook presence for a business. Whether you're looking to build your brand as a blogger or leverage your marketing through social media, Facebook is still one of the best tools to reach a wider market at a fraction of your normal marketing budget. Of the more [...]

26 social media metrics for marketers in 2023

We all know it; social media is now the most powerful online platform for marketing. So if you're a marketer or entrepreneur, you should be up to date on these 26 social media metrics that will have a big impact on your marketing strategy in 2021: Facebook From the 74 billion monthly active users on Facebook, 2.68 billion [...]

A Guide to Creating an Evergreen Facebook Livestream Campaign

Facebook has more than 1.82 billion daily active users in 2020, and this number is expected to continue to grow this year. It goes without saying that every business needs a strong presence on the world's most popular social network. However, there's more to Facebook marketing than just Facebook. In fact, you could run a long-term campaign and [...]