WhatsApp now also available as a separate app for the iPad

WhatsApp is finally launching its own app for the iPad - a long-awaited feature for many users. This means that the world's most popular messaging app can now also be used optimally on the large iPad screen. WhatsApp for iPad: advantages and functions The new WhatsApp app for the iPad has been specially developed for the larger display surface and offers [...]

LinkedIn expands video ad options: New ad formats for maximum visibility

LinkedIn continues to focus on video - and is introducing new advertising formats that offer even more opportunities for companies to reach their target groups effectively. The focus is particularly on "First Impression Ads" and expanded Connected TV Ads (CTV Ads). This is LinkedIn's response to the increasing importance of video content in B2B marketing. First Impression Ads: Visibility at login With the [...]

TikTok expands music options with SoundCloud integration

Music is a central element of the TikTok experience - and now the platform is becoming even more diverse. TikTok is integrating SoundCloud into the "Add to Music" function. This gives users more opportunities to discover new songs and save them directly to their favorite streaming service. What will change with the SoundCloud integration? With the "Add to Music" function, TikTok users can [...]

Instagram DMs: New functions for more communication

Instagram regularly launches new features on the market - and direct messages (DMs) are also currently undergoing some changes. The platform is responding to the growing trend of sharing more and more content via private messages. After all, according to Instagram CEO Adam Mosseri, users share significantly more photos and videos in DMs than via other app functions. The [...]