YouTube BrandCast 2025: These are the most exciting innovations for marketers

YouTube delivered a great performance at this year's BrandCast event - with new advertising formats, fresh figures and exciting prospects. For marketers, this means more reach, more targeted placement and new ways to reach the buy button. 1. peak points ads: advertising at an emotional peak With "Peak Points", YouTube is launching a new, AI-driven ad format. The idea: artificial intelligence [...]