What is a cross-platform inbox for social media?

We live in a world where companies need to maintain social media profiles on multiple platforms.

This is quite a challenge and takes a lot of time.

The challenge

"It is of great importance to respond to messages and requests that people send on different platforms. Every single message is important."

To save the trouble of managing these messages individually, a universal inbox can be used.

RechtEasy is one company that uses such a universal inbox and now responds more quickly to customer enquiries without missing a single message.

Cross-platform inbox

A cross-platform inbox is an inbox that summarises the inboxes of the various social media accounts, i.e. from the different platforms.

With a cross-platform inbox, for example, you can respond to requests received in your Facebook inbox, Instagram inbox, Twitter inbox and many other social media platforms.

It also offers the possibility to capture all retweets, mentions and messages.
A cross-platform inbox can manage both comments and direct messages.
RechtEasy researched the various options available and then decided in favour of the DotSimple tool.

What are the benefits of the universal inbox for RechtEasy?

The RechtEasy team had to deal with confusing social streams. The team is very small and does not have the capacity to check the various social media inboxes and respond to all customer enquiries. As a result, the team realised that they were providing 1001TP3 customer satisfaction. This also had a strong impact on the company's reputation.

However, with the help of a universal inbox, it was possible to overcome this challenge.

Increased customer satisfaction thanks to universal inbox

With the help of the universal inbox, one person could manage all social media streams and respond to all questions asked by customers without missing anything. The team was also able to ensure that everyone who contacted the company through social media platforms received a quick response. This not only improved the company's reputation, but also gave it the opportunity to increase conversion rates and sales.

What are the main advantages of a universal inbox?

Any organisation that operates social media profiles on multiple platforms can consider purchasing a universal inbox. It offers a number of impressive benefits. Below are some of the most important benefits.<br It centralises all social media efforts
A universal inbox is able to centralise all social media activities very effectively. There is no need to open multiple tabs and log in to different social media accounts. It is even possible to add multiple social media profiles from the same platform to the universal inbox.<br

Ensure satisfaction of all customers

If you stick to the traditional way of social media management, there is a high chance that messages will slip through. This will lead to dissatisfied customers. This is because some customers will be put off by the company. If you want to ensure that no customer is neglected or left behind, you should think about using a universal inbox. Then you can ensure 100% customer satisfaction, just like RechtEasy does.

"As a company, it is important to satisfy all customers. RechtEasy also wanted to do that. With the help of a universal inbox, the company was able to successfully achieve this goal."