A Guide to Creating an Evergreen Facebook Livestream Campaign

Facebook has more than 1.82 billion daily active users in 2020, and this number is expected to increase further this year. It goes without saying that every business needs a strong presence on the world's most popular social network.

However, there is more to Facebook marketing than just Facebook. In fact, you could run a long-term campaign and still not get the click-through and conversion rates you need for your business.

If you have an evergreen campaign, you could guarantee good numbers for months, as long as you offer good value for money and target the right audience with fresh content.

An evergreen Facebook livestream campaign is one of the most popular strategies today, especially since Facebook's algorithm now prioritises longer videos and live videos in news feeds. But how could you create one for your business? Here are some tips:

• Do not start with advertising

Mark Zuckerberg, CEO of Facebook, explains that advertising should be placed in the middle of a livestream rather than at the beginning of the livestream.

This is because Facebook users are looking for different types of content, not just videos. If you post your ad in advance, there's a good chance your audience will ignore the livestream altogether.

• Make sure you qualify for a livestream campaign

With the aim of providing marketers with real results, Facebook has introduced some strict rules when it comes to who can run live video ads on its platform.

According to the latest update, a live streamer should have more than 50,000 followers and more than 300 simultaneous viewers in a current live video. It should be a Facebook page and live for at least 4 minutes before pausing to show an ad .

• Create a good game plan

While a Facebook livestream can talk about anything from current events to random topics, you'll need to create a good game plan if you want an evergreen Facebook livestream campaign that continues to engage audiences after it airs.

Determine the goal of your event so that you can more easily choose a topic that your audience can use for longer. It would also be helpful to create an outline for what you want to talk about during your livestream while still leaving some time for answering questions.

Added value through the Facebook live stream campaign

Finally, be prepared to engage with your audience before, during and after your Facebook Livestream campaign. If you want an evergreen campaign, focus on providing value rather than just an ad.

Make sure your title and caption are relevant. Also, that you provide facts during your livestream, that you are ready to answer questions and respond promptly to feedback from your audience.

The right content for the right audience

Ultimately, running a successful evergreen Facebook livestream campaign boils down to providing the right content for your target audience that you can relate to for longer.

You should also make sure your audience is engaged before you take a commercial break to avoid losing viewers.